Yep, we’re one of those companies, jumping on the bandwagon of writing about New Year’s resolutions. The reasoning, however, is pretty sound. Although humans invented time and it’s an arbitrary measurement of existence, we also find relief in milestones: birthdays, solstices, moon cycles etc. In the case of the New Year, it gives us a chance to start afresh and make some decisions about how the next 365.25 days will be different to the last.
For many businesses avoiding digital marketing like the plague, 2018 will hopefully be the start of a new relationship with the genre. To help nurture that burgeoning relationship, we’ve got a few suggestions for digital marketing resolutions. If you don’t subscribe to the notion of ‘New Year, New Me’, however, feel free to implement these at any point in the year. We can wait!
- Get on Social Media
What do you mean your business isn’t on social media? This is a thought I have on a semi-frequent basis when talking to business owners who have kept firmly to the offline world. Yes, offline marketing is still great and with the likes of experiential marketing, there’s still very much room for it in our lives. But when it comes to the weekend or night time or any part of the day when potential customers aren’t near your offline marketing, how do you expect to reach them?
Start Simple: Open a Facebook business page or a Twitter account and just dive in. Obviously, be aware of what you’re posting, but otherwise just give it a go!
- Try New Things
A website, some SEO and the occasional tweet aren’t going to cut it anymore. Brands need to raise their game online to get noticed and stay ahead of the competition, and that means embracing new ideas, platforms and tactics. If something hasn’t worked for you in 2017, try an alternative. Likewise, if you want to achieve something but the current resources aren’t making it happen, scout out something new.
Start Simple: Try writing some original content and posting it on LinkedIn as a long form post, look into new keywords and apply them to audience segments, or even just pick a new focus for the year’s marketing efforts.
- Embrace Other Platforms
You may have found yourself especially attached to your business’ Twitter in recent years – it is, after all, the same set up as your personal account – but you’re effectively limiting your business’ reach. It’s not even just about how many people are on each platform, either. Different platforms offer different benefits: Quora allows you to build up authority on a subject, Facebook and Twitter have exciting advertising features, and Instagram allows for a whole new dimension to your strategy.
Start Simple: Don’t just sign up for every platform for the sake of it. Instead, make a start by picking one of the “Big Three” – Facebook, Twitter or LinkedIn – choosing the platform most applicable to your audience, and aim to give it the same attention as your other platform(s).
- Listen to Your Audience
Whether your marketing strategy is offline, online or in your own imagination, the audience should be the key player in its success. That means listening to the audience and the general vibe of the time to get a feel for what direction your strategy needs to take and to make sure you don’t find yourself in hot water with a social media faux pas by mis-judging the climate.
Start Simple: Check your insights/analytics to see what kind of content your audience is responding to and factor that information into your strategy. Data is your friend!
- Ask for Help
Don’t struggle on alone this year – digital marketing isn’t always straightforward, and when you’re trying to run a business as well, it quickly falls to the bottom of the to-do list. Ask for help, training or support and make sure your digital marketing gets the attention it requires.
Start Simple: This one’s easy – just drop us a line.
Don’t worry about aiming too high in 2018: just aim to start, and you’ll quickly find your digital marketing taking shape. And if you need any assistance, you know where to find us.