I’ll save you the lengthy introduction – if you caught my last post, you’ll know that this is a series of short articles focused on answering some of the common questions I’ve been asked during my copywriting career. Catch up on the previous post by following the above link, and be sure to stick around each week for the next instalment!
Today’s question is a doozy: how do you know so much about a topic?
Despite what my writings on subjects such as feminism, the construction skills gap, bespoke CRM solutions, contract cleaning, and placemaking might suggest, I’m not an expert in any of these fields. A copywriter’s purpose is to get comfortable enough in different topics to relay information with words, and it’s actually one of the most interesting parts of the job.
I know so much about these topics because I spend a lot of time reading about them, asking questions, watching videos, following the news, and generally surrounding myself with information. I digest it, work it into a relevant blog title and then work with the client to ensure it’s all accurate. On some occasions, the first blog I work particularly closely with the clients on, to make sure I’m on the right track. Eventually though, you’ll end up picking up all this information and storing it for future use in that clever brain of yours.
What’s even better is when you come to write for a different client further down the line, and discover that the topic is related to one you’ve previously written about; even better is when they’re two different sides of the same argument!
So, in short, I know so much about different topics because I invest my time in being curious and researching. If you want to get started doing the same, I’d recommend the following:
1. Don’t be afraid to ask questions
2. Sign up to relevant newsletters
3. Set up some Google Alerts
4. Use whichever educational resource works for how you learn
5. Be prepared to be corrected and accept it graciously.
Give these recommendations a try, clue yourself in, and watch as your knowledge grows parallel to your great work!
What are you waiting for? Get writing!